-
Business Owners, What Is The Best Way to Make a Good First Impression?
Attract more customers and/or patrons to your establishment — and rise above the competition — by carefully paying attention to one thing: compelling exterior design. Too many restaurant, hotel, and store owners are so focused on meticulously planning every detail of interiors that they leave exteriors bland, boring, and under-maintained. In other words, they give…
-
What Are the Different Types of Blister Packaging?
Most everyone has had some kind of experience with blister packaging, which is a way to pack and protect various kinds of goods with a hard plastic that’s either been folded over on itself or heat sealed shut. But did you know that there are different types of blister packaging? Clamshells. Clamshell packages are one…
-
The Top Three Reasons You Should Consider Shipping Goods Overseas in Planes
International purchasing agents are responsible for the transportation of a great deal of product over a great deal of distance, most often in planes and boats. When you consider air and ocean logistics, though, air cargo just makes more sense. Here are three reasons you should ship in a cargo plan rather than on a…
-
Three Essential Services that Supplemental Health Insurance Plans Provide for Canadians
Canadian healthcare is known for its “universal” accessibility when compared to many other developed nations, but for most Canadians it is really more complex than that. The Canada Health Act of 1984 paved the way for healthcare reform in the country by stipulating the guidelines for basic care in Canada. In fact, the CHA actually…
-
You Can Help the Environment by Recycling More
A typical individual throws out more than four pounds of garbage daily and approximately one and half tons solid trash on a yearly basis. What makes this statistic even more disconcerting is that more than three quarters of our garbage can in fact be reused. Less than a third of it actually is recycled. That’s…
-
Business Owners, What You Need to Know About the Halo Effect
Customers overwhelmingly prefer approaching and interacting with employees in service uniforms. Automotive uniforms, food service uniforms, maintenance uniforms, and uniforms for women all subconsciously convey the same thing: professionalism. Experts describe this as the halo effect. What is the halo effect, and how can businesses use this information to attract more customers? What is the…
-
Marketers, Guarantee Success By Taking a Page Out Of Mark Zuckerberg’s Book
Facebook is making headlines with another recent takeover. Facebook recently purchased a small Finnish company called ProtoGeo Oy. Before the takeover, ProtoGeo Oy developed a free, fitness-tracking mobile application. Why did Mark Zuckerberg target this application, and what can SEO services learn from Facebook’s latest acquisition? Why Fitness-Tracking App “Moves”? Since its launch in 2013,…