When you own a veterinary practice, it is important to set yourself apart from your competitors. One great way to do this is to go above and beyond to help your customers remain accountable by sending out veterinary reminder cards, personalized veterinary drug labels, and veterinary sympathy cards. This will send the message to your customers that you understand the emotional aspect of owning a pet and are fully committed to keeping their pets healthy and happy.
While this is a good idea in theory, it can sometimes be hard to make it a reality. That’s why we have a couple of suggestions for you right here so that you can execute it to achieve the best possible results:
1. Create An Animal Persona
Create a mascot for your practice in the form of a lovable, relatable dog or cat character, complete with a name, a backstory, a personality, and favorite treats and activities. Use your mascot as your brand ambassador, and as a great way to remind pet owners to care for their own pets.
2. Commission an Artist
Why not support a local artist and attract attention by commissioning some animal themed artwork to welcome new clients. The more beautiful your promotional material, the more likely your customers will be to hang up your work and remember to come in for more regular checkups.
3. Use Photo Testimonies
Document your cases with the pet owner’s permission and send out pictures and testimonials of the healthy cats and dogs! Have fun writing these testimonials from the perspective of the pet, and lay on the cat and dog puns.
When it comes to promoting your business, don’t be afraid to get creative. After all, if you decide to send out veterinary welcome postcards or something else similar, you have all the creative freedom in the world to make sure that you are remembered fondly by your customer base. For marketing purposes, establishing a brand identity is an excellent idea, and will help you make better marketing choices and be more recognizable. Veterinary welcome postcards and the like are just the first step in expanding your business.