Everyone knows that advertising is not what it used to be. These days you can’t just put an ad in the phone book, buy a radio spot, or hope for people to just happen upon your business. Though there are a ton of different ways for small businesses to reach out to their customers, they can’t forget about the basics. When sales are low, it can be tempting to try a slew of new tactics to help bring people in. This can be a good thing, but that might be more complicated than it needs to be. There’s a simple way to start and it’s so easy that many business owners hardly think to do it.
Adding to or updating the signage at a business is a super simple way to get people to notice a business and get them in the doors. Good sign design and placement is going to grab people’s attention and be one of the deciding factors that determines whether or not they’re going to come inside.
People often judge a business based on the signs they have, so effective business sign design is essential. When business owners are designing custom signs, they should keep in mind that the sign is going to increase brand recognition and an effective way to do that is to add the right color combinations and to add light.
Placement is also really important when it comes to business signs. Sure, having one on the front of the building is a good place to start, but outdoor business signs are much more versatile than that. With all of the technology and sign expertise out there these days signs can be attached to rooftops, walls, sides of buildings, and even on vehicles.
Do you have any other easy tips for advertising a small business? Let us know in the comments! References.