Tips and Tricks to Run a Business How to Handle the Over-Night Success of Crowdfunding


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The modern internet allows savvy business leaders to virtually construct a business over night. Crowdfunding websites such as GoFundMe and Kickstarter have given those with ideas a platform to gather funds and make their business dreams a reality, yet this alone cannot guarantee success as building a business that lasts is a challenge in its own right.


The Rise of a Business

The idea of a product needed to launch a business is but the first step. The recent availability of 3D printers to the general market over the past few years have given creative individuals the tools they need to prototype and test products. Once prototyping is complete and funds are secure, it is up to the creator to decide where they want to take their newfound success. Building a strong digital presence is a good step towards better customer service and communication, as well as branding. Before any of this can be finalized production, packaging, and shipping must first be completed to ensure that your business is capable of meeting customer demands.


International Manufacturing

A majority of Kickstarter success stories turn to international manufacturers to keep costs low and standards high. While there are likely domestic manufacturing plants available to produce your product, there is a high likelihood that they will be significantly more costly than their international counterparts even after shipping costs have been factored in. The internet allows new business owners the opportunity to search from manufacturers around the world to find a facility equipped to handle all of their production needs; moreover, creators are better able to refine their options according to their company philosophy, deadline goals, and material costs — for these reasons many blossoming businesses are glad to have the availability to work with international manufacturing specialists.


The Advantage of Working With a Plastic Packaging Company

Once a product is created there is still a need to adorn it with a stylish, yet functional package to ensure the product has not been tampered with and will draw attention on store shelves. A packaging company will work with a creator to find a specialty package solution that meets their needs. The most popular of packagers are those that specialize in flexible plastic product packaging, this is due to a number of reasons. As a malleable material, plastic is well suited to accommodate any shape and sized material thanks to stretch blow molding and other techniques. A low cost product is a second reason to consider a plastic packaging company, just two pounds of plastic can package around 10 gallons of liquid compared to the more costly 3 pounds of aluminum, 8 pounds of steel, and 40 pounds of glass required to achieve the same effect. The recyclability of polyethylene terephthalate (PET) plastic is a final reason why most new companies choose a plastic packaging company; up to 100% of PET packages can be made from recycled PET and the material can be recycled over and over again!


Finding Secure Shipping Companies

The final step in the production process is the assurance that your products will reach their final destination, this can be achieved through reliable shipping companies all over the world. The most cost-effective solution for international shipping would be the utilization of cargo ships. The average cargo ship can hold anywhere from 1,000 containers to 3,500 containers and many are insured to protect the recipient. For smaller packages less than 70 pounds, instead consider a domestic shipping company to save money such as USPS, FedEx, or UPS — experts suggest going with FedEx to save the most money. Even the most well-prepared small business founder will encounter unexpected issues and hurdles: at the end of the day business success depends on equal parts luck and proper planning.


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