Picture yourself in a grocery store, walking down on a random aisle. Think about all the food you see on the shelves and all the labels you see. Think about what kind of product you might pick up and why you choose that particular product.
Let’s say you’re talking about coffee. Everyone loves coffee. Forty six percent of American workers say coffee helps them stay productive at work and more than half of Americans older than 18 drink coffee every day. Think about which coffee you pick up from the grocery store. What do you like about it? Is it the taste? Is the slogan?
Maybe you picked it up because of the packaging. Popular brands are easily recognizable in a store and customers tend to trust products they’re familiar with.
The same thing can be said of local shops with homemade products. Whether it’s coffee, produce, spice packages or pet treats, there are many benefits to having custom packaging on products. Plain and simple, if a customer recognizes a company’s product, they’re more likely to trust it and more likely to buy it.
If you’re looking for ways to get customers to notice your products, here’s three ways bag labels and custom packaging can benefit it in that endeavor:
- Easy Creation: These days, creating your own logo or transposing your logo on to any number of labels has never been easier. A graphic design company can take your company logo and different product names and create whatever kind of labels or packaging you’re looking for, whether it’s stickers or another kind of labeling.
- Fitting The Product: Customized packaging and labels can be tailored specifically to your product. Whether you’re looking for labels for spice packages, custom printed coffee labels, box labels or any number of other things, design companies can hook you up. This allows you to get the labels and packaging you need for the different kinds of items you’ve got for sale. Let’s say you run a grocery store and you’ve got a lot of different spice packages.
Custom labeling can allow you to create different labeling and use different colors for different spice packages so customers can easily tell them apart.
- Professional look: As previously mentioned, packaging can be everything for a business. In fact, eighty five percent of shoppers said their purchase decisions are informed by reading a product package while shopping. Well known brands like Coca Cola and McDonalds are well known for a reason. Sure they have effectively marketing, but their packaging is also instantly recognizable to the masses.
What does that mean for your business? It means that creative custom packaging can go a long way in catching the attention of more customers. Professional bag labels or box labels that list a product’s name and ingredients can tell customers everything they need to know when they pick up your product. Custom labels and packaging can also give a company the chance to establish its own eye-catching logo that customers will instantly recognize the next time they set foot in your store.
Need more proof that labels work? Forty percent of people said they would share a photo of a product on social media if it had interesting packaging. If you can create something that catches someone’s eye, they will notice and they will tell people they know, which hopefully will increase your business. Bottom line, custom labels could go a long way as businesses that pay close attention to packaging have reported a 30% increase in consumer interest.
Almost two in three Americans (62%) read food labels and having your own custom printed bags, boxes and other packaging will not only make your items more appealing, customers will come to trust your products over time since they can pick something up, read the label and know exactly what ingredients are in the products you’re selling them, whether you’re talking about spice packaging, tea packaging, coffee packaging, fruit packaging, vegetable packaging or packaging for countless other products.