Has your business partnered with an SEO firm? If you haven’t taken this crucial online marketing step, your business is losing out some very important benefits. SEO marketing companies have a single focus — to help you build your business through content creation, inbound marketing links, and social media marketing. Here’s how an SEO program can help your business benefit from all three.
Social Media Marketing
Once upon a time, all you had to do to successfully market your business was to engage in advertising through print, radio, and television mediums. However, they way in which we live our lives, search for information, and buy products has changed radically in recent years.
With the development of smartphones tablets, online TV streaming, and a plethora of internet radio stations from which to choose, traditional means of advertising have become less effective. To make your business successful, you need to advertise where your customers spend most of their time — social media sites.
Before you dismiss the social media revolution, consider these two facts:
- Facebook and Twitter have a combined total of more than 800 million users
- 1,000 Facebook likes can translate into 1,400 hits to your webpage
It’s all about exposure. Without it, your business can’t survive. Using social media to your advantage allows you to bring your products and services right into the news feeds (and homes) of potential customers.
To fully take advantage of social media marketing, you need content (blogs and articles) that will grab the attention of people who read them. Think about how many posts and articles your friends share on a weekly basis. Everything from ways to save money to recipes and DIY projects are shared by millions of Facebook users every day. And when those posts are clicked, readers are directed to the webpage of the person or business for whom the content was designed.
But here’s the secret…most of these businesses and people didn’t write this sharable content. It was written for them by professional SEO marketing companies who understand what’s trending and how to get potential customers to read about DIY repairs and ways to save money, etc.
This may seem like a small benefit, having readers directed to your site through social media posts (or search engine queries), but nearly 50% of internet users read blogs and articles each day. add this to the fact that companies who have active blogs receive a whopping 97% of inbound links due to blog posts and articles, and you have a recipe for marketing success.
What are inbound links and why should you care? The answer is quite simple. Inbound links equal customer traffic, which not only boosts your profits, but can also increase your business website’s Google page rank.
The higher your page rank, the more perceived trust Google (and your customers in turn) place in you. Google’s recent updates, Panda and Hummingbird, have largely eliminated poorly written content, making it easier for search engine users to find reputable businesses offering meaningful content. Yours could be one of them, but you’ll never know unless you take the first step and partner with an SEO marketing companies to guide you through this valuable online marketing process. Learn more. Helpful info also found here.