Three Benefits of Using Heat Shrink Labels

Digital print packaging

Have you every wondered how the label gets on your water or juice bottle? The big letters, bright images, and colors don’t just appear on the bottles magically when they are manufactured. Many of them are actually branded using shrink sleeve labels.

Shrink sleeve labels are made from a thin film that shrinks to the size of the bottle or container of a product when it is heated. This is different than other food product sleeves that require an adhesive to stick to the a bottle, as heat shrink sleeves bond to a bottle without any additional help.

Here are some of the advantages of these labels.

  • More Decoration Space. For most companies, labeling and branding is one of the best ways to promote their products. Subsequently, they spend thousands of dollars creating the perfect image and poignant phrasing in order to draw in customers. With the help of shrink labels, companies do not have to worry about limiting their design, as these labels can span the entire width and height of the container. This could help attract more customers.
  • Flexible. Because these labels are not manufactured to fit a particular size or shape of container, they are extremely versatile. Whether a container is round, square, rectangular or oddly-shaped, the label can be heated and shrunk to match its size and makeup. This makes manufacturing easier, and also saves companies money on costly labeling processes.
  • Image Protection. During shipping, products often rub against each other, causing damage to the label, removing images and erasing text. Heat shrink labels have their designs printed on the inside of the label, which helps to protect the label from harm.

With the help of these custom product labels, companies can save money, possibly draw in more consumers, and get more bang for their buck.

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