When it comes to advertising, the most important thing is to reach as large an audience as possible, and also to understand who and where your audience is. For instance, if you are marketing to children, placing a newspaper ad would probably be ill advised, but airing a commercial during a childrens’ TV show would be wise.
It can also be hard for small businesses especially to design an advertising campaign that is memorable, affordable, original, and reaches the most audiences as possible. One great way to do that — sky advertising.
We’ve all seen them before, and we all know that sky typing and plane banners always turn heads at the beach, the sports stadium, and the park. There is so much potential for creativity, and it is truly astounding how many people can be reached through this method. Indeed, imagine the possibilities when you consider that packed beaches like those in New Jersey can draw huge groups of up to 1.5 million in a single day. If all of the people on those beaches saw the impressive airplane banner towing extravaganza, chances are that your company will stand out pretty vividly in beach goers minds. In fact, aerial advertising campaigns have been shown to have an up to 20% response rate.
So, why not maximize your advertising abilities? Reaching the most amount of people in the least amount of time is a very wise choice, and would definitely help if you needed an aggressive advertising boost right away. Sky writing or hiring an airplane banner towing company is a great way to show your customers who you are.
The first step is to talk to a local sky banner company to determine exactly what you want to put on your banner. Something short, catchy, and clearly reflective of your companies brand identity would probably be best. The second step is to commission the banner, and then to determine where exactly the plane with fly with your message to have the most impact. Don’t forget to think critically about your demographics and to check the weather before you fly!