In this age of technology, a company or business’s online presence can often have a significant impact on the success of the company. Web marketing solutions like web design and digital marketing services can help a company or business to reach a wider audience than ever before, therefore increasing their business as well as profit. In fact, over half of all companies today engage in some kind of digital marketing, but too few of those companies have a solid digital marketing plan in place.
A digital marketing team can help a company or business to set up, first, a website. A good web design and easily navigable website makes a huge difference when it comes to consumer satisfaction. In fact, the majority of companies whose web design was specifically set up for mobile devices saw an uptick in their sales when compared to companies whose web design only extended to a desk top computer or lap top interface. Aside from navigability, web design is crucial for forming a good first impression with consumers. In fact, almost half of survey respondents said that website design helped them to form an opinion on the credibility of the company. When it comes to web design, it is highly important that company or business keeps its website updated frequently. Because of the fast rate of technological advanced, even a two year old website would be considered antiquated if it had not been recently updated. It’s important to have a well serviced website as well. Today’s consumers can be impatient and up to 40% will click away from a website if it takes more than 3 seconds to load. If your website takes five seconds or more to load, surveys show that you will lose almost all prospective customers attempting to view your site.
No matter how you market your company, branching into digital marketing is crucial for the success of a company or business in today’s technological world. In a world that is fast paced and every advancing, it’s important to have a website that reflects that and is up to date at all times. An antiquated website will lead to a dip in sales and lessen a company’s chances of gaining a larger customer base. But good web design will entice prospective customers and lead them to believe in the credibility of your company and, therefore, lead to a spike in sales.