There are plenty of jobs out there that practically anyone can do and excel at with the proper training and effort. Some jobs on the other hand, you have to be born for. One position in particular that requires a set of innate abilities, is that of a sales career.

When interviewing for many positions, one of the first things recruiters consider and that carries a lot of weight, is the interviewees amount of experience. On the other hand, when hiring sales people, experience isn’t always the deciding factor between potential employees, especially if there are existing sales representatives who can assist in the training and mentoring of the new recruits.

Sales recruiters must have a good understanding of what to look for in potential sales people beyond just what is on their resumes. Using their own conversational skills, they need to be able to identify important qualities such as their communication ability.

Because the vast majority of sales do involve communication — both written and verbal — having strong communication skills are vital for a sales person. In order to sell products and services, the goal is to express the advantages and benefits to the consumer. The more friendly and personal they can be, the more comfortable the consumers feel, and the more likely they are to trust the sales person.

Confidence and selling ability go hand in hand. Unfortunately, building enough confidence to develop a great sales career can be difficult. A few factors that can influence confidence, is a good understanding of the product and its benefits, identifying the competition, and knowledge of the most effective sales techniques. These qualities can make an average sales person into a star performer.

Having the know-how to hire adequate sales people can have an enormous effect on the success of a company. The sales career path is a difficult one, but can be prosperous for those with effective abilities.