Trade shows are amazing opportunities to showcase your business in a 3D display, but if you want to make the best first impression on potentially hundreds of new customers, your booth needs to do most of the work for you.
Hundreds of companies will be vying for the attention of customers, and a smart business owner will realize that a great trade show booth is the key to success. Here’s how to wow the crowds with your trade show booth designs.
The first thing potential customers are going to see is the graphic you have on the booth. Exhibit design is nothing without good graphics! Your graphics should make your boot stand out, as well as tell customers what your company is all about. Don’t be afraid to use color, but don’t overdo it!
Logos and Branding
Above all else, your company’s logo should be front and center on any custom exhibits you might have at your trade show booth. Your trade show exhibit design should make your logo a central element. It can even be incorporated into company apparel and other accessories around the booth.
While a laser light show might not be a great idea, having good lighting is. Lighting is a great way to draw attention to different areas of your trade show booth designs, as well as towards certain products or information. Not only that, but a good lighting setup can draw more people to your booth.
Everybody loves an interactive exhibit design. If there are products to test or services to try, you bet people are going to come flocking to your booth. Even a social media display with a video for people to watch or a Facebook page for people to browse can be a great way to incorporate interactivity into your trade show booth design.
Trade show events are great opportunities for businesses of all shapes and sizes. However, these tips are universal in creating an effective trade show booth design. If you want your company to stand out, make sure your boot his doing these things.