Facebook is making headlines with another recent takeover. Facebook recently purchased a small Finnish company called ProtoGeo Oy. Before the takeover, ProtoGeo Oy developed a free, fitness-tracking mobile application. Why did Mark Zuckerberg target this application, and what can SEO services learn from Facebook’s latest acquisition?
Why Fitness-Tracking App “Moves”?
Since its launch in 2013, at least 4 millions separate users have downloaded “Moves.” The app automatically logs distances walked, jogged, or ran. Additionally, “users can also manually enter data, and Moves says it supports more than 60 predefined activity types,” according to Apple Insider. Fitness technology is a rapidly growing market, with Google and Apple frantically working to produce new watches and wearable fitness technology. Experts suggest that Zuckerberg does not intend to directly profit from Moves, however. Instead, BBC and others believe that Facebook will use the technology to better understand users. They will, in turn, use this knowledge to improve users’ ad experiences and create advertisements that are more engaging and relevant.
Lessons Marketers Can Learn From Facebook’s Recent Purchase
Why should online marketers and SEO marketing companies pay close attention to Zuckerberg’s recent moves? Multi-billionaire Mark Zuckerberg is indirectly sharing some of his marketing secrets. The best internet marketing and SEO packages, like Facebook’s recent strategies, will be diverse and current. Within the past few months, Facebook added WhatsApp, Oculus, and Moves to its arsenal, proving one very important thing — Zuckerberg is no longer relying on Facebook alone. Similarly, reinforce SEO packages with PPC advertising, email campaigns, content marketing, and/or retargeted ads. Using diverse tactics will help you make money at all steps along the way.
Similarly, Facebook is doing what it can to stay relevant. Americans are increasingly conscious of health, exercise, and nutrition, so Facebook is taking steps to explore that. Closely keep track of any Google algorithm updates, and do what you can to update pages and content to meet new standards ASAP.
Learn from Facebook’s recent takeover of Moves by carefully crafting SEO strategies the same way. Diversify all internet marketing strategies for the best results, and always keep tabs on recent trends and algorithm updates. Find out more at this site.