LED Signs The Smart Choice for Businesses, Churches, Schools, and More

Marquee signs for schools

Does your business have a clear, distinct sign? Does it contain important information such as your location and hours of operation? Do you also have space to advertise upcoming events or specials?

A recent survey showed that 35% of potential customers wouldn’t have discovered a business they later visited if it hadn’t had good signage. Since 68% of the participants stated that they tend to make shopping decisions while they’re in the car, having visible signs can make a significant difference. Given this, you want to do everything within your power to ensure that these potential patrons and/or clients choose your business instead of a competitors.

Increase Your Business Revenue with New Signage

If you’re rethinking your current signage, you may be interested to know that your sales may even improve as a result. Studies have shown that there is a correlation between a business adding or changing an existing sign that increases revenue.

Do you currently have a small sign in the front of your business? When you replace your store’s front wall sign with something larger, your revenue may increase by 7.7%. It may even increase more!

On-Site Signs Versus Newspaper Ads

Which do you think is more effective, an on-site sign or an ongoing newspaper ad? Were you aware that a single on-site sign has the equivalent value of running 24 full-page newspaper ads every year?

While many people may read a newspaper’s print version, others prefer obtaining their news online or via the television. Still others may do none of the above, which is why it’s even more important to have good outdoor signage.

Since 85% of your potential customers live or work within a 5-mile radius of your location, there are multiple benefits to having electronic signs, such as full color LED signs. Furthermore, a survey also showed that about 37% of the participants stated that they looked at outdoor ads whenever they passed them.

Increase Visibility with Electronic Signs for Business

Your business can potentially experience an increased visibility with electronic signs. It’s interesting to note that by 2019, the global lighting market is expected to attain a 53% penetration by LED lighting. This includes outdoor signage for businesses as well as various organizations and endeavors.

In addition to commercial businesses, government offices, and schools, outdoor church signs are also gaining in popularity. Just as with other types of electronic signage, outdoor church signs can provide a variety of information. Outdoor church signs and other types of signs can contain contact information, hours of operation, “thoughts for the day,” and special event information.

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