How Often Is Your Shopping Influenced by Packaging Designs?


What is on the outside matters. From the way that you look when you walk out of the house when you go to work to the way that you maintain the outside of your house, it is always important to make sure that you are doing everything possible to create a great first impression. Because out side packages matter the most, it should come as no surprise that the food industry spends an enormous amount of money on marketing and package designs.

Finding the right combination of colors and the right graphic design can help drive the sales of any product. For this reason, there are a growing number of companies that pay marketing and research teams to create the most favorable packaging options. From resealable pouches that are used for frozen chicken to spice and seasoning packaging, there are a many of ways that specific brands can create an image that is immediately recognized.

Even organic tea packaging and paper coffee bags serve as a way to make sure that companies connect with their consumers. In fact, no matter what aisle of the grocery store you are in, you will be bombarded by the advertising and marketing strategies of various products. Consider some of these facts and figures about the food packaging industry and the impact that it has on the consumer:

  • 62% of Americans acknowledge that they read food labels.
  • 40% of consumers admit that they would share a photo of a product on social media if the packaging were interesting.
  • As many as 52% of online consumers report that they would return to a business for another purchase if they receive their products in premium packaging.
  • With each one competing to attract the attention of the consumer, the average American supermarket holds more than 20,000 products.
  • Businesses that pay close attention to packaging have reported a consumer interest increase of as much as 30%.
  • 85% of shoppers indicate that their purchase decisions are informed by reading a product package during their time shopping.

Air tight materials used for organic tea packaging, like many other kinds of food and drink packaging serves two purposes: to make sure that items remain fresh and to make sure that the consumer identifies with a specific brand.

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