Here’s Why Your Company Needs to Invest in Marketing Logistics and Supply Chain Management

Here’s Why Your Company Needs to Invest in Marketing Logistics and Supply Chain Management

Order fulfillment

The art of disseminating both products and marketing items has become quite advanced in the past decade as technology continues to change the way that companies operate. Because of the drastic changes in logistics and supply chains, businesses are encouraged to outsource these services to a third party logistics (3PL) company.

3PL usage is experiencing rapid growth throughout the country, expanding about 15% every single year. These companies can take your operations to a different level, streamlining your supply chain while getting more eyes and ears on your brand, products, and services. Enhanced marketing logistics and supply chain management is truly a staple of any successful business in 2015. Here are three of the many important reasons to invest in 3PL services for your company:

    Marketing logistics. Outsourcing your marketing logistics will allow you to eliminate any excessive spending that may be holding your company back. This is one of the key marketing logistics concepts that will work to save you money in the long run. Common marketing logistics examples include sales literature, marketing collateral, and promotional items. Ecommerce sales will reach a whopping $500 billion by 2018, and you need the right type of marketing plan to achieve optimum ecommerce order fulfillment.

    Supply chain management. Every company that ships locally or globally knows that there are always ways to “trim the fat” and save money. It’s easier said than done, which is where a 3PL company can help you. You can even have a 3PL company store and stock all of your goods, setting items up on auto resupply when they reach the point of needed replenishment. These companies can transform the way you perform daily operations while saving you money each and every step of the way.

    Custom branding and packaging. All of these great services will be for naught if you don’t have a unique brand that customers will remember. The best 3PL companies can go above and beyond the normal call of duty, providing you with custom packaging to stay fresh in the minds of consumers. You can also obtain odd-shaped or hard-to-find packaging through these companies that you wouldn’t be able to find anywhere else.

These are just a few of the reasons that you should already be investing in a great 3PL company. You can streamline multiple facets of your company, operating more smoothly while spending less than ever before. It could be the best investment you ever make for your company.


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