If you’ve never heard of advertising with vinyl vehicle wraps before, you’ve undoubtedly at least seen it — a large number of businesses across the country use these high-quality, colorful and eye-catching vinyl graphics on cars to advertise themselves to the local community. From 1993 to 2003, the industry for outdoor advertising like car wraps almost doubled in value.
But have you ever considered taking advantage of this form of advertising to help promote your own business? If you haven’t, now is the perfect time to do so.
Here are four amazing facts about the power and influence that car wrap advertising wields:
1. Branding: Advertising with car wraps is one of the best ways for businesses to increase their brand recognition. Research has shown that they can boost name recognition 15 times more effectively than traditional forms of advertising like TV and radio commercials.
2. Customer response: When more than 95% of Americans report being reached by mobile advertising like car wraps, it’s clear that your business can’t afford not to use car wraps as part of its overall marketing strategy. Combine this with the fact that 91% of any business’s intended audience will respond to car wrap advertising, and it’s clear — car wraps are the way to go.
3. Cost-efficiency: When measuring car wraps’ effectiveness based on cost, the numbers show that car wraps are in fact highly cost-effective. Because a car wrap advertisement will be viewed anywhere from 30,000 to 70,000 times per day, this form of advertising has one of the lowest cost-per-impression rates among any advertising tactic.
4. Longevity: When properly cared for, there’s no reason your business’s car wraps can’t last several years. Many car wrap manufacturers also offer warranties that will cover the cost of repairing any damage or wear-and-tear that your advertisement accrues. References.