Fortunately, you were home when the delivery was made. In fact, the delivery was so chaotic you could hardly help but notice. The delivery man nearly threw the box on the porch and sprinted back to his car. When you went outside to get the weekly food delivery you noticed that the box had been thrown on the step upside down. Perhaps this was because the top of the box was soaking wet and was nearly ripped open. You were glad that you were able to get to it as soon as you did because the meat portion of the package was on top and no longer in direct contact with the quickly melting frozen packages.
After further investigation you discovered that the frozen packaging inside the box had been punctured and had melted and started to leak causing the box to rip. The fruit packaging protected the five pieces of fruit that were included in the delivery and the you were able to rescue the rest of the food. As soon as you got everything in the refrigerator, you made a phone call to the company to complain about the delivery services.
Organic Packaging Is Better for the Environment
As more and more consumers order their food, including fresh meat and produce, online. Finding a way to make sure that you are able to feed your family the most healthy and tasty meals is only an online order away. All of these deliver services, however, rely on the latest packaging techniques. From valve sealed packs that help fill the empty space in any package to resealable pouches, there are a growing number of commercial food packaging bags that are used to help in this new market.
Fruit packaging, meat packaging, and dairy packaging are all different, so companies work with a number of professional packaging resources. In addition to serving a utilitarian purpose, the fact of the matter is that most packaging also helps create a brand for a product. Did you know, for instance, that 85% of shoppers indicate that their purchase decisions are informed by reading a product package while shopping? This means that the packaging decisions that you make will have an impact on how much you sell. Brands that are available online as well as in the store need to create an identifiable brand that will create consumer loyalty.
Even paper coffee bags can be identified by how they are packaged, so in a consumer world where everything is more and more competitive, it should come as no surprise that food packaging labels are worth the investment.
Consider some of these other facts and figures about the fruit packaging industry, as well as the many other commercial packaging services that are a part of today’s supply chain:
- 62% of Americans indicate that they read food labels.
- 52% of online consumers indicate that they would return to a business for another purchase if they receive their products in premium packaging that protects the shipped or sold items.
- 66% of consumers have tried a new product because the packaging caught their eye, according to the 2016 West Rock Consumer Insights Study.
- 45% of consumers have purchased a product because the packaging was environmentally friendly, according to the 2016 West Rock Consumer Insights Study.
- All competing to attract the attention of the consumer, the average American supermarket holds more than 20,000 products.
If you have not yet ordered any food items online, it is likely that you may want to check out some of the latest offerings to see if they are something that you might be interested in.