Customized Packaging Why You Need It


If you are someone (or know someone) who is interesting in getting a product to consumers, consider the importance of presentation packaging, which can help your product stand out to the consumer as they shop. Specifically, you can invest in custom packaging with distinct packaging materials and words/colors, in order to grasp the attention of consumers and get your product sold. Be sure to keep reading below for key information regarding customized packages for your products.

1. Shoppers tend to make purchasing decisions after reading the product’s package, so investing in custom presentation boxes can make your product stand out on the shelves.

Knowing that 85% of shoppers said their purchase decisions are informed by reading a product package while shopping, it is critical that you invest in packaging that is customized (i.e. custom boxes, custom promotional packaging, presentation packaging etc.) as that will help your product stand out as people shop. Resultantly, consumers will pick up your product and are far more likely to purchase it from the store.

2. Most items shipped in the United States use cardboard as a shipping material, so consider joining the trend in order to make your product appeal to consumers as much as others.

When it comes to packaging, over 90% of items shipped in the U.S. are packaged in cardboard. This is important to keep in mind, as a number of products on the shelf use this materials to grasp the attention of consumers. Thus, if you are in the midst of designing a product, consider investing in custom boxes made of cardboard. Doing so will help your product appear similar to other products since they both use cardboard) but the customized wording and design will help it stand out that much more.

3. A majority of consumers make buying decisions in the store, so presentation packaging is critical in order to grasp the attention of consumers.

Consider, that It’s estimated that 60% to 70% of buying decisions are made in the store as consumers are walking around. For this reason, it is imperative that you invest in custom packaging that will help your product stand out as consumers pass by it in an aisle of a store. For example, a well-designed product with presentation packaging can help consumers see your product in a more pronounced way.

Be sure to keep the aforementioned facts in mind, as they are sure to help you better understand consumers decision-making process. Specifically, don’t forget the following three facts as they will help your business thrive. First, shoppers tend to make purchasing decisions after reading the product’s package, so investing in custom presentation boxes can make your product stand out on the shelves. Second, most items shipped in the United States use cardboard as a shipping material, so consider joining the trend in order to make your product appeal to consumers as much as others. Lastly, a majority of consumers make buying decisions in the store, so presentation packaging is critical in order to grasp the attention of consumers.

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