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Business Owners, What You Need to Know About the Halo Effect
Customers overwhelmingly prefer approaching and interacting with employees in service uniforms. Automotive uniforms, food service uniforms, maintenance uniforms, and uniforms for women all subconsciously convey the same thing: professionalism. Experts describe this as the halo effect. What is the halo effect, and how can businesses use this information to attract more customers? What is the…