The United States pharmaceutical industry is massive. In 2011, pharmacy and drug store sales amounted to roughly $231.46 billion, and experts estimate that nearly half of all Americans have used at least one prescription drug in the past 30 days.
What you may not realize is that the pharmaceutical packaging industry is hugely important as well. They offer a variety of different pharma packaging options, including bottle and blister packaging services.
Though bottles, pouches, and sachets are all common forms of pharma and medical packaging, blister packaging tends to be the preferred choice.
The Benefits of Pharmaceutical Blister Packaging
- Long shelf life. Blister packs are extremely secure, protecting products from moisture, gas, and other contaminants, ensuring a long shelf life. This concept of longevity is important to consumers who keep medications on hand for future need. The packaging with PVC and foil also forms a thicker, more durable packaging.
- Easy to produce. Pharmaceutical packaging companies love blister packs because they are cost-effective and easy to manufacture in high volume.
- More space for information. Carded blister packs provide a wide, flat space for the display of instructions, ingredients, and other important information consumers need to know before taking the medication. Smaller pill bottles don?t have this advantage.
- Easy to open. Some bottles can be hard to open, especially for elderly consumers. To avoid this frustration, blister packs only require the user peel back the lamination or pop the pill out of the foil. At the same time, it includes child safe features that allow only adults to open the packaging.
- Great marketing potential. Blister packaging services offer a wide range of colors and finishes. Pharmaceutical companies can use this to their advantage by designing packaging that stands out on shelves. They can also add coupons in with the product to generate additional business.