You know the feeling of walking through the mall and telling yourself that you are just going to run in “for that one thing.” Maybe you just need to make a return, or maybe you just wanted to run in and get a blouse. On the way to the store, you notice a sign in the window of your favorite store advertising that everything is 40 percent off, and you just can’t help but walk past it. You stop and go inside to look.
This is just a small example of the power signs have on consumers. In fact, a 2014 Mass Merchant Study found that 16 percent of unplanned purchases were due to a display that consumers noticed while they were out shopping.
If you’re looking for ways to bring in more business, something as simple as new signage might be the answer! Here are three ways they can boost your business.
1. They catch consumers’ attention
If you sell great products but have no signage or displays that accurately portray how beautiful your products are, consumers will not know to walk into your store. The same goes for if you are trying to have a sale. If you have a sale going on in your store with great prices, but no one knows about it, consumers are going to walk right by it, not knowing that there are probably beautiful items that need to be sold, and at great prices! Using display racks or even a clear plastic hanging sign can help draw consumers to your store.
2. They are cheap investments
Proper signage doesn’t have to cost a pretty penny! Free standing signs are absolutely a great way to bring customers into your store, and they can be designed however you like. Perhaps you want a sign that is bold and bright, or maybe something more traditional and black and white. Your sign can match the personality of your store. Paired with great retail displays, customers will be rushing in to see your products, and all without having to put down a lot of money! Whereas the cost to reach 1,000 adults with a 30-second commercial can run you about $4.05 to $7.75, whereas free standing signs or store merchandiser would run you between 3 and 37 cents. That seems like a pretty good deal!
3. It helps you stand out
It has been reported that merchandise with proper signage did 18 percent better in sales than merchandise without. Even something as simple as glass door signs can help bring in more traffic and up the performance on merchandise in your store. You can be as creative as you want with your signage, but a lack has definitely shown that it can directly affect sales and bring them down. Free standing signs are a great way to bring in more traffic to your store and get the word out about your products and sales.
Are you thinking of investing in some great signage for your business? Comment and tell us what kind of signage you’re thinking about choosing! Do you have ideas for designs?