It’s no surprise starting a medical marijuana business is a popular endeavor in 2015 considering 76% of doctors now approve of its medicinal properties. It’s a product that sells itself in many ways, but there are still ways to improve your medical marijuana marketing campaigns if you’re in the industry. There are many cannabis consulting services available, but for those who want to do the work themselves here are three simple ways to go about successful medical marijuana business branding.
1.) Treatments: The wide variety of diseases, disorders, and conditions medical marijuana is known to treat is only growing. In the state of California alone there are 30,000 patients with permits allowing the use of medical cannabis, according to a study in the Journal of Cannabis Therapeutics. One of the most prevalent reasons for use is for the treatment of post-traumatic stress disorder (PTSD). It’s believed that as many as one-in-five military personnel that return from Iraq or Afghanistan could suffer from PTSD, according to non-governmental studies.
2.) Side Effects: Medical marijuana marketing should be more about the various forms of treatment it can provide. One of its best aspects is the side-effects it has, or rather lack thereof. Unlike virtually all pharmaceutical drugs, the side effects of marijuana are not detrimental to other areas of a persons health. It can make you hungry, lazy, and maybe a little confused, but you don’t have to worry about diarrhea, vomiting, suicidal thoughts, high blood pressure, or any of the other crippling effects many drugs have. There’s no sense treating one condition only to suffer from another.
3.) Potential: Perhaps the greatest thing medical marijuana marketing can tout is the fact that there is still so much to be learned. Take advantage of this untapped potential by promoting the investment opportunities the medical cannabis industry has. Right now only about 6% of studies on marijuana are looking at medicinal qualities. If you can build your reputation as a full-blown cannabis consultant rather than just a marijuana dispensary you’ll increase your range and credibility with customers.