The use of marketing analysis is an important one if you want to make sure that your company is successful. Finding the right quantitative research design methods, with the help of the most experienced marketing analysis team, can help you not only understand, but also predict, the future needs of your costumers.

Consumer market research companies have in the past been known for people who stand inside a store, and in some cases outside, a store, to survey people who are coming and going from a business. In today’s digital works, however, it is important to understand that there are far more advanced methods of finding out what people thing and what their preferences are.

Digital Marketing Analysis Can Help You Understand the Needs of Your Customers

If you want to make sure that you are competitive today it is important to know not only what your customers want today, but what they may want in the future as well. Fortunately, by using the latest available digital analytical tools this information is very easy to both obtain and understand.

It is no surprise that Americans spend a great deal of time online researching products that they want to buy and the services that they are in need of. Without the use of the right latest marketing analytical tools, however, you can find yourself in a situation where you are always a day late and a dollar short when it comes to being competitive.

For instance, did you know that an estimated 45% of shoppers use their phone to research prices? Being able to capture this information about what individual customers are researching can help you preemptively send them texts or push notifications about the very products that they have shown an interest in. Likewise, knowing that adults in the U.S. spend roughly 5.5 hours daily viewing video content means that your business can make it a priority to create marketing videos that will attract more traffic to your site.

If you can capitalize on a proven marketing fact like the research that shows that 66% of consumers will watch a video more than once if they find it informative can help you understand the importance of diversifying your social media content to include the highest quality videos. Today’s marketing analysis can help you create a setting where you are able to more easily and successfully interact with the customers who will bring you the most business.