The Importance of Building Your Brand

While many entrepreneurs make great business associates, most are lost when it comes to marketing their businesses. Some have a grasp on social media marketing, but are unfamiliar with SEO and website design. Other’s are SEO wizards but haven’t a clue what branding and brand management are. Asked to name their number-one challenge, 15% of digital marketers said ?meeting the expectations of the always-connected customer,? 14% chose ?executing consistent campaigns that drive desired business outcomes? (i.e., leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media.

Software Development, Your Brand, and Your Customers

Software development is essentially computer programming and creation. In terms of building your brand via software development, it is all about the customer. A digital marketing team strives to ensure the customer has the best experience and comes back again and again.

1) The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load.

2) 90% of customer experience decision makers say that a good experience is critical to their success; 63% think the importance of the customer experience has risen.

3) Your website needs to tell your customers what you do in 3 seconds or less. 40% of people will abandon a web page if it takes more than three seconds to load.

4) 80% of consumers do ?a lot? of online research for major purchase decisions, and 46% say they count on social media when making such choices.

5) The average buyer consults 11 consumer reviews on their path to purchase.

How Blackstone Media Can Build Your Brand

An ad agency in Louisville that specializes in software development, Blackstone Media is a leader in brand management. With immense importance placed on being current on all online marketing strategies, Blackstone Media works closely with big name clients to constantly develop and improve their brand. A site that?s even two years old may be antiquated if it has not kept up with changes in the industry. Your site requires updates and maintenance as new devices and browsers change how sites are accessed and displayed. With a first-class digital marketing team, Blackstone recognizes the importance of building your brand through software development. Astonishingly, 50% of companies are using digital marketing, but they don’t have a plan. Through social media marketing, digital marketing, and other web marketing solutions, Blackstone has become the best of the best in Louisville marketing.