Marketing has changed significantly in recent years. Print ads, flyers, and email used to be the main way to reach out to consumers, but search engine optimization (SEO) has gained repute as an effective way to drive traffic to a company’s website, potentially increasing its profits.

Search engine marketing firms work with clients on boosting their search engine rankings. Search engines are the second largest internet activity in the world, making them a prime location to target consumers. Rankings are a critical aspect of online marketing, as about 75% of users never click beyond the first page of search engine results. This means that the majority of users may never see a page that is located on subsequent pages.

A few of the tools search marketing firms use to help their clients raise their rankings are keyword search, social media, and website design. Keyword search is aimed at adding relevant keywords to a client’s website to increase the site’s chances of appearing on the first page of a search results page. SEO writers at these companies can also create optimized content that organically weaves keywords into topics that relate to the client, and post them on various websites on the internet, using these keywords as back links to a client’s website.

SEO services for small businesses can also manage social media accounts to maximize web presence for a client. More than 500 billion people worldwide are connected to a social media outlet, making Facebook, Twitter, LinkedIn, Pinterest, and other sites a great place to reach out to consumers. SEO experts can update these accounts regularly, promote new products or services for a client, and even interact with consumers on these sites. This often the best way to keep a client engaged with public, which often enhances his or her company’s image.

Many SEO firms offer professional web development services that revamp a site that is not optimized for search engines. In addition, the recent explosion of smartphones and mobile devices have pushed many companies into making their sites mobile-optimized. This means that a site can be viewed on a mobile device easily, as it adjusts to the size of the screen. This eliminates lengthy loading times, and also helps users find key information on a site quickly.

With the help of these SEO services for small businesses, clients will be on their way to greater exposure, and more traffic to their website.