Are you a business owner who is looking for a new marketing strategy? If so, you aren’t alone. Thousands of business owners every day are looking for new ways to connect with potential customers, retain current customers, and eventually increase revenue. The good news for you is that there are several methods to do all of those things and they all fall under the umbrella of marketing. Below are just a few:

1. Website Design – When you first design a website for your company it can be invigorating. So much so that it may be hard to come to terms with the realization that the design might need work after only a year or two. However, the research is clear that the majority of shoppers (81 percent) conduct online research before making their purchase. When you are creating a marketing strategy around your website, don’t forget to also include your mobile site. A survey conducted in 2015 showed that over 60 percent of customers are likely to do business with you if you have a usable mobile site.

2. Search Engine Optimization – Another key to any good marketing strategy these days is to use search engine optimization which uses algorithms to make sure your business is at the top of the search results every single time. This is done by using certain words that potential customers are likely to type in to find businesses like yours. You need to be on the first page of search results because 75 percent of users never even click past that.

3. Social Media Marketing – Social media is highly beneficial for reaching new customers and retaining the ones you have. There are several popular social media sites that someone in your company can be responsible for such as Facebook, Twitter, and Instagram. Using these platforms you can announce sales, show photos of new products, take polls and many other things that engage your customer base.

Having a marketing strategy that is connecting with customers is an incredible way to increase revenue. If you are considering a marketing change or even upgrade, don’t forget to include website design, some type of search engine optimization, and social media. These three items are proven to work and can be easily implemented. Work with an in person or online marketing firm in your area to make these strategies work for you.